Pickleball Kelowna Club

Pickleball Kelowna Club is the biggest club in Kelowna, with 700+ members and a growing waitlist. It never had to market itself, but a new indoor facility and new competition were on the way. Its old logo didn’t hold up on apparel, signage or embroidery, and members weren’t proud to wear it. I built a brand around the feeling of a summer evening on the courts with your people.

I led the project in collaboration with Studio Oaki, who helped shape creative direction and brand expression.