HoloFlora is a gut microbiome testing company that bridges real clinical science with a more human approach to health. Most brands in this space go full sterile lab or full wellness vibe. HoloFlora needed to live somewhere in between. I built the visual identity, marketing collateral, and web design support from the ground up, using an earthy colour palette, a clean typographic system, and organic hand-drawn illustrations inspired by the inner ecosystem.






