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Yoga Nidra & Beyond
Nova Nidra
Nova Nidra is Ayla’s yoga nidra practice, built around deep rest and nervous system healing. With over 30k YouTube subscribers and a successful yoga nidra teacher training program, she was ready for her next season of major growth: going from one teacher training a year to multiple trainings, retreats and programs, with a goal of hundreds of thousands of members. Her old website wasn’t built to grow with her. I refreshed her logo, solidified her brand styling, and designed a new site where every path is built for clarity and ease, guiding people where they need to go while still feeling calm and never salesy.
(01) Logo refresh
(02) Website
A refresh, not a restart
Ayla’s brand already had a beautiful feel. I refreshed her logo and locked in her colours, type and styling so every piece feels unmistakably Nova Nidra.
(03) Brand styling
(04) Mobile website
(05) Product packaging
Built to grow with her
Custom lead funnels, like a personal quiz and Kit newsletter sign ups, are built right in. And it’s easy for her team to update, so the site keeps up as Nova Nidra grows.
(06) Rest archetype quiz
(07) Brand photography
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