My Chosen is far from your typical "cafe". This family spot is a Vancouver Island property bursting with personality. You've got a restaurant serving up comfort food, a pizza joint in the back famous for its slices, a sugar shack loaded with desserts, and a petting zoo to wander through while you wait. A rural gem since 1987 with a loyal crowd who'd notice if anything changed.

As lead brand designer at Better Good, I built one visual world for all three to live inside, brought to life through quirky custom illustrations and a cozy farm-life colour palette. Each business got its own personality. All three clearly came from the same place.